a paradigm shift is taking place in the industry where Netflix created the viewers to seek out watching tv without commercials and cut the cord from conventional tv and cable model...however in doing so attracted competition in the space however also created enemies due to the decline of ads market segments now add 4k into the equation and the need for content and technology to deliver it while staying profitable poses it's greatest challenge....in an industry that's changing extremely rapidly Netflix either stay as the 2k king and die a slow death or die quickly by changing it's model is to ad supported and see a fall in it subscriber and investors disappointment and fall from it's throne