I think people are still learning about 4K and all of the options, including UltraFlix. It's going to take time for the name recognition to get out there. As time progresses NTEK will become more of a known entity, with the company building it's assets, content and value during this period. I don't think it's going to be a short term thing with NTEK. Might take a year or two to build that value if I were to guess. It will definitely require patience. Personally, I'm going to relax and enjoy the ride up the escalator..
JMHO