It's really simple. How do you explain multiple people posting between 6 and 12 hours a day, every hour, constantly attacking a company and a person? There are several people that clearly get paid to post. The messaging is clearly coordinated as subjects to attack with are often the same with pretend dialog back and forth between people with the same messaging format of topic->surpsie rebuttal->confirmation->feigned disgust. Someone is paying and the money trail will be followed when the lawyers file motions for discovery. Emails, instructions and directions will all be revealed.