I think you are confused on the dilution thing. This company is not selling shares direct to folks through MMs, nor are they selling shares to sell shares. What they are doing is leveraging for license and content deals...those are what is going to make this company a force as it continues to grow. Everything has to start from somewhere. If they had no product or logos on TV boxes or in major stores, then I would be worried. But that is not the case here.