It's interesting for sure. If there really is a master plan in timing the news with Sony, it could be any day. Current 2015 Sony owners have no 4k streaming from any major source and they aren't happy about it. There should be a firmware update any day now. The fact that 2014 sets also haven't gotten access to Ultraflix is also an interesting part to the equation. Why wait to release it on the 2014 sets unless there was a purpose to? Who knows, maybe it gets released without much news being made of it, maybe it is a huge blockbuster news release...Either way, we should find out soon.