I think the replies are also within realm or reasonable that 4k adoption is way faster than expected and Stats from experts support that. Yes , there are people who want to stay with what they are comfortable with like VHS ( can't deny that) but hey they are not that many. Many are born not even reading about VHS. When I was in HS I didn't even have cellphone but now even grade schoolers or toddlers are already playing games on tablets. With 4K TVs almost as cheap as 1080p or widespread as food there is no way the adoption will slow down and especially there is a vehement demand for content which NTEK is monetizing.