The future won't take decades as you said in your post. By year 2020 which is about few years 50% of TVs to be sold will be 4K. We are talking about 100 millions per year minimum. This year projection will be in high 30s million which I think it is in low park. It is a niche mrkt but growing fast to become a major one. It has different business model and strategy compare to a constant niche mrkt product