"Premium brands will begin to emerge, driven by a celebrity spokesman and strong name associations. When these brands succeed, they will have provided what every good brand promises: predictability and quality, as well as both factual consistent attributes and intangible emotional connections with the consumer.

Consumers rely on Tide Detergent, Crest and Colgate Toothpastes, Heinz Ketchup, Coke and Pepsi, Nike and Adidas. In every aspect of retailing, large and well-known brands sell far more items than unknown or generic alternatives.

As branding experts, BudGenius is well positioned to dominate this vital market sector as the marijuana industry continues to grow and mature."

http://bgmedtech.com/portfolio/bg-licensing/