Posted On: 05/05/2015 11:39:31 AM
Post# of 17655
AdSmart provides future glimpse
Adam Thomas, Lead Analyst, Global TV Markets, Ovum: In a keynote address at TV Connect today, Jamie West, Deputy MD at Sky Media, provided evidence of good progress with AdSmart, the company’s targeted advertising service. It now has 465 advertisers actively using the service, of which 78% are new to TV or new to Sky. The metrics also suggest that when an advertiser uses the service they are impressed, with a 64% return rate.
http://www.iptv-news.com/2015/04/tv-connect-2...e-glimpse/
Adam Thomas, Lead Analyst, Global TV Markets, Ovum: In a keynote address at TV Connect today, Jamie West, Deputy MD at Sky Media, provided evidence of good progress with AdSmart, the company’s targeted advertising service. It now has 465 advertisers actively using the service, of which 78% are new to TV or new to Sky. The metrics also suggest that when an advertiser uses the service they are impressed, with a 64% return rate.
http://www.iptv-news.com/2015/04/tv-connect-2...e-glimpse/
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