I would tend to disagree with the success of Rico Suave. I do agree more advertising could have been done, however many of us don't know how much was done as don't live in California. Also when the Rico Suave line was being introduced, it was never solidified as a drink only. GRCU has always said there would be additional products released like ice cream, gum and many others. Who knows it could become a brand name all over, or in parts of the US and if spinned off correctly into its own entity, there could be success for both companies with a reduced share structure.