When I read them, in particular the comment released by Sony, I interpreted it to mean that Sony would be utilizing Ultraflix to stream Sony 4k movies on Sony TVs. I did not interpret it to mean that Sony movies would be available on all brands through Ultraflix. The fact that Sony would choose to stream it's movies on its TVs, via Ultraflix is astounding to me. The new kid on the block is being used to showcase Sony movies on Sony TVs.
I do not know, nor did I think this necessarily meant we would have access to the Sony library to stream on other manufacturers TVs.
Whatever way this plays out it is just further confirmation to me that we do indeed have a "secret sauce " like none other!! Huge confirmation for me of the potential here.
This of course is all just my take on the info out there.