Fyi...when you read us talking about subscribers, we mean those that register for an account. The current ppv, "a la carte," model is due to limited content and to obtain new releases before the subscription only services like Netflix. It wouldn't make much sense to charge someone a monthly subscription until there is a larger library and content is going to be uploaded more regularly imo. In the future there will be ppv, ad, limited ad, ad free, and subscription options for channels within the service like IDTV and Armadatv.