Acquisition costs, employee compensation and raising move to purchase movie rights. At some point the selling has to stop or investor confidence will be destroyed. We really should start seeing some revenues here with GI Joe and Interstellar to help offset the constant dilution. Right now the company is making it really easy for flippers and short interest groups to control the price movement. Once any news is released its an instant sell at the open knowing full well that dilution is immanent.