Posted On: 04/24/2015 12:07:17 AM
Post# of 96892
http://www.ce.org/Blog/Articles/2015/April/5-...d-Mar.aspx
“As brands shift their spend to online video this year, they’re going to see that just running TV commercials online won’t work as well and will start designing for the flick, creating short-form video ads that people consume in their feeds without sound.” He predicts 80 percent of brand content on Facebook will be video and the network will be more effective than TV.
Smarter Retail
Shapiro says retail is entering a new cycle right now, “Stores are realizing they have to offer an experience in-store,” he says. Retail has to prove itself as more than just a fulfillment channel. “How can the store be an expert advisor to make the right product decisions?” Many stores are integrating beacon technology and employing shoppers’ personal phones to integrate the in-person and online experiences. “It’s fertile ground for innovation,” he says. Nearly three-quarters of retailers will increase technology spending on customer experience this year, according to Gartner.
“As brands shift their spend to online video this year, they’re going to see that just running TV commercials online won’t work as well and will start designing for the flick, creating short-form video ads that people consume in their feeds without sound.” He predicts 80 percent of brand content on Facebook will be video and the network will be more effective than TV.
Smarter Retail
Shapiro says retail is entering a new cycle right now, “Stores are realizing they have to offer an experience in-store,” he says. Retail has to prove itself as more than just a fulfillment channel. “How can the store be an expert advisor to make the right product decisions?” Many stores are integrating beacon technology and employing shoppers’ personal phones to integrate the in-person and online experiences. “It’s fertile ground for innovation,” he says. Nearly three-quarters of retailers will increase technology spending on customer experience this year, according to Gartner.
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