One can't help but wonder how much of the losses were due to star chasing. High profile sponsorships of things that gave no returns. Advertisements that got used in areas of no or very little sales.

Hopefully lessons were learned but I am afraid they haven't been...

Maybe if they just put out a great product and made it available .... stop trying to be bigger than they are. Instead of rubbing elbows with the celebrities and start rubbing elbows with liquor store owners ... Just my 2 cents worth.