Exactly, been saying for months the Sony relationship is much bigger than people think. Unfortunately the attention span of the momo traders which make up most "investors" on this exchange is very limited. If there isn't instant gradification by way of increased pps the news is quickly forgotten no matter how big it will be long term. Just like when Vizio's CTO Matt Mcrae was naming Ultraflix as a partner last fall and up until recently it was called old news. Well, there is now no doubt Vizio is heavily committed to promoting Ultraflix including a national TV commercial. Just because it didn't happen overnight doesn't mean it won't, the market is just beginning to emerge and the foundation is laid with the biggest names in the business.