It's all about timing for a small company to maximize the advertising dollars and get the most bang for the buck. D Foley really hits the nail on the head in his post saying this fall will be critical mass for 4k uhd and Ultraflix exposure. The most important thing is to time the marketing campaign with the manufacturers push while having a robust library of top quality content. Customers don't care about the pps or audits. Revenues first then audits, both are important but the main focus has to be desirable content and product awareness. I'm confident both are happening big time as we speak