Thats my point we dont have them YET, and maybe thats what management is waiting for (just my opinion) to get it right then hit the major ads. It would also help if more people owned 4K tvs so there is a greater demand for UF. Furthermore, I also believe there is a lot more going on with Sony than what anyone knows but we will see on that. Everything points to the fall for me, just speculation on my part but thats what my common sense tells me.