How many people own a 4k tv right now? As the prices of the TV's drop and more people own a 4k UF will then take off! IMO content needs to be filled with a more diverse choices, from family, action, horror, drama, sci-fi, suspense. We have a great start and better than others but we need more to be further ahead of the comp. Millennium and sony could push us there. Then national ads will really be effective. just my opinion.