I think we need national ad to move this PPS. Even they show ad in hhgreg, people still don't know about UF. This the key to success of this company. People are familiar with netflix not UF. That is why I have been saying for weeks we need national ad so people can get familiar with name of UF before massive 4k TVs hit the market in few weeks. Also a correspondence from mgt once a while won't hurt.