If I'm looking at this correctly, the UF ad is on page 10, which features an ad at the bottom showing the stylized "F" for Ultraflix. I'm super-thrilled that we're getting this free recognition, but who outside of NTEK investors and employees would know this is Ultraflix? In that small ad Netflix and Amazon show up very clearly. If I didn't know about Ultraflix, I wouldn't know what the "F" stands for and it would take me time to figure it out.

Because we're a small and mostly unknown company, shouldn't NTEK promote Ultraflix's full name? I'm not a marketer, but it seems to me that this is a missed opportunity.

This isn't the first time this has happened, either. I've noticed the same or similar issue at trade shows and in articles.

Can anyone explain why only showing the "F" might be better? Perhaps, if remote controls have a button exclusively for Ultraflix, then promoting the "F" would make sense, because that's about all they'd be able to fit on a button. Other than that, I can't think of any reason why NTEK wouldn't want to promote the full Ultraflix name in situations like this.