Agreed and agreed. I'm expecting a couple juicy PR's this week. Millions of additional 4k capable devices hitting the market in the coming weeks. 4k uhd still is only in the beginning of the beginning. The major marketing campaign by manufactorers and retailers has yet to begin. I believe by June we will be in full swing as Vizio, Sony, LG, Panasonic Sharp and Hisense all release their new models. Mainstream adoption will increase drastically as HD inventory is cleared out and prices on 4k models drop even is further. Ultraflix already has 1,000's of subscribers with little to no marketing. The potential here is crazy. I've got some dry powder left over from not getting filled on Friday and more at the end of the week. Absolutely no way these prices last much longer.