Besides the implied sony content deal I'm mostly really excited about the sub 4Mbps bandwidth requirement for ultraflix 3.0. If that is possible without compromising video quality then NTeK just solved the bottleneck in the faster implementation of 4k. With that those who bought 4k TVs and having problem streaming 4k through their content providers will definitely flock to ultraflix. The market pie of ntek will be humongous. Shareholders are getting the big picture. Imagine all the ~ 300 titles from millenium films, imax and New Zealand documentary, paramount, Miramax and sony pictures 4k titles once all of them uploaded, there is no more out there that remotely can compete with ultraflix. Ntek has all the upper hand specially that sub 4mbps bandwidth requirement. HDR is already embraced by ultraflix by partnering with Dolby vision and itmos. There are also many original content being produced such as kosmos, next to you, Paul Newman winning the race...things are getting exciting everyday.