Just my opinion, but I think the Sony hacking thing set us 4-6 months back. For example, lets say for example NTEK was working on a deal with Sony when the hacking thing started... Maybe the advertsing launch of UF was based on getting a lot of their content on board . You wouldnt want to start advertsing if you have little content as you may not get return customers. I think having a vast library of things when people first check out UF will have them talking about it and returning,
Also I remember David making a comment that it seems to take forever for the movie studios to sign a deal etc.....