Looking more into my findings as to Rico Suave, it also quotes on the Amazon website

"Sponsored Links

Sponsored links are advertisements that are matched to the products you are shopping for on Amazon.com. Sponsored Links are always clearly labeled.

These advertisements are provided by third party ad networks. Just like other ads on Amazon, when you click on a sponsored link, we get revenue. Generating additional revenue from sponsored links allows Amazon.com to offer lower prices to you."

I wonder if this Cruz figured this out, or if was done through the previous 68K we spent on advertising?