Hey seven, I'm guessing that has to be a typo...Ultraflix does not belong Sony. Or maybe you know something I don't?

I personally wouldn't read too deep into it unless that statement is mentioned in the same context through multiple media channels.

However, I do believe that Sony will launch a lot of it's content through Ultraflix to reach the other TV brands! It would only make sense since Sony's channel can only be seen exclusively on Sony TV's!