No doubt, like I always say it takes just one article, one review, one set of the right eyes to set something off. I just remember around the holidays I went to Best Buy in my area ( the fancy magnolia one too lol) just to check it out. They had the sterotypical video game nerd type in charge so I chatted with him for a bit.. I mean this guy is exactly what you'd imagine spitting out all this technical mumbo jumbo, which sounds great if you have no idea what any of it means. Well turns out when it came to 4k he was absolutely clueless. I mean this guy thought he had all the answers but at the end he tried showing me 4k blu ray movies which were obviously hd movies shot in 4k. I asked him several times if he was sure 4k blu ray was out and he assured it was. lol The vast majority don't know or care about 4k, YET. Hell, even I took a couple years to get on the HD bandwagon but once I didn't there was no going back. That's the best thing about it, once you see 4k it sells itself. It will be become the standard and all Nanotech needs is a small piece of the market to be a huge success.