Dude, I wouldn't read to much into that. This is just the reality of "big box" America. Go to home Depot and ask about light fixtures, go to pep boys and ask about Johnson rods you'll get the same thing 98% of the time. There is, however, going to be a major effort by manufactorers to "educate" retailers and consumers on 4k coming shortly. I believe Nanotech is timing there own marketing to coincide with the big push. If you read D Foleys post a couple days ago I think he alludes to this as well.