The lack of advertising and the casual silence from the company about it is one of the things that has me concerned about future success. It's easy to bring a product to market after the initial design and production, however quite a different task to keep it to market, maintain it and expand upon it. If this is a test market only, I can see the hesitation with full fledged advertising, but I don't see this as a test market in all honesty. Not when the product is in three states, on their website, and on Amazon with two third party sellers. Also, one unit? One case and it's gone? Great, that means it sold fast and their was sight on site demand. How about replenishments? One case is thin at best. I've also noticed Rico raised their case price on Amazon to 56.17. I'm seeing this out to fruition or failure, but some of the signs, for me personally, are not appetizing.