I agree it will take much less than 3 yrs to reach million subscribers. Also don't forget about pov devices like tablet & cell phone. It is a huge market out there. I wish they had UF on iPad so I can watch it. I will buy my 4k tv in next two month I have seen enough to go with with 4k rather than old HD TVs. I wish the company would have shareholders in regular basis. These two markets as I mentioned above is huge. Btw we don't need to beat Netflix just a share of market.