I'm pretty sure there must be reason for the company to issue the negative statement. I would think that at this point they would be only putting out positive marketing so to offset there investment to keep there cash flow liquid to grow the way they are projecting. 45000 cases isn't going to make this company millions. Continually advertising to investers will put them in the bracket they want to be. Positive balance sheet and positive cash flow could grow this company to the place they would like to be. I'm a stock holder and wish great things for this company, but am hesitant. Will ( hold) for the time being until something changes.