$STOY - Founded in 2011 by a former senior executive with Disney and Sony, the company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through BTLE, NFC, ultrasonics and other technologies creating a unique interactive user experience. Spiral sells it's products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. The company also acts as co-developer with major entertainment studios.