Its the flavor of the day c. People will move to where they can make a few tenths while other stocks are cool or in the tank. I notice today as I have on other occasions that the market makers don't mind releasing it as 38 is up. On other days you can tell that they want to suppress movement as they drop the ASK into buying pressure. Little games they play. Look, THCZ rolled out a bit of shock and awe and have the #1 new product seller in the category on Amazon, and PRed it too. Not Rico, mind you, that was there first. If we can duplicate it with IH products and CBD, we have the same opportunity to hit what they're hitting now. I truly believe that can still happen.