If it is similar to the companys past"Celeb" endorsements, A listers will be waaaay to expensive, we may look a a low end reality show person. Maybe a sports person, I know the Muscle Powder stuff had average NBA players, but there are budgets, names to big are to expensive. Funny how it works, the people who can afford the products get PAID to use stuff consumers on budgets need...But its all a game, we are forced to play it.