Well, the financials, at least from the last quarter, have bothered me since they were published. Everybody claims they had a major revenue increase. True, but this was due to much reduced costs. The sales revenues were actually lower than the previous quarter. Probably due to the NP1 debacle and the delays in UF on smart TVs (late on Vizio, not yet on Sony...). I didn't expect lower revs, and it showed, at least to me, that UF didn't bring in the bucks yet (then), which might explain the lack of promised content and recent AS raise as a consequence.
Reduced costs is a great thing, but if sales don't follow it's a dead end. And with no or insufficient sales revenues, there's no money to license new content, and ...
So AS increase to raise funds is a logic step, if my guess is right at what is happening at NTEK/UF. Hopefully it will get things really started.

However, I no longer have the confidence in NTEK that Atlas does to put more funds in it, buying "cheapies". But I still hope we may see better days. 4K is here to stay, so there's a market for content.
Just my five cents.