I could understand this dip if Rico sucked and tasted like wheat grass or something, but it doesn't. It actually tastes really good and does give a great burst of energy. I work the nightshift and drink energy drinks on a regular basis and am a harsh critic of drinks that do not work. Rico tastes great and the affects last for HOURS. So what the heck is the deal with the pps drop. We have dang near lost 50% since launch. I am really confused