There is a perception when the O/S is in the hundreds of millions or several billion in our case, around 5.3+, the company is not in good shape, just prints shares to stay afloat.

A lower O/S count has a better perception.

Initially, at the time of a R/S, your share dollar value is equal. After that, the pps has risen by the split factor, so if they did a 1 for 100 at .02, the pps = 2.00

The pps can go either way immediately thereafter and there is no guarantee it will go up.

Another reason is to accomplish an uplisting to say the Naz.

Example: PAMT (before the merger with Turtle Beach) was at 1.00, did a 1 for 5, started out at 5.00, uplisted, the pps slid to about 4.50 then climbed to 22.00

At some point, a R/S can make sense, but based on SHM comments, nothing is planned at this time.

There's a lot more to this and I'm no expert, just a generic point of view.