H. Blanchette, CEO of Bitzio and its subsidiaries, said that, "We are excited to have completed this transaction. Skipjack adds an innovative niche apparel brand our portfolio, and is an important step in our plan to develop emerging fashion brands and markets." SkipJack is for both men and women seeking comfort and functionality in high-quality, swimwear. Additionally, SkipJack also offers modest and plus size swimwear styles, a consumer market that represents a gap in the industry.

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