true now there is two ways to think about PR timing tactics ...... pre-market always leads to gaps witch is great for a quick gap fill flip but it ends up messing up the long term trend because to many plp will call for a gap fill and all of the gap gains are lost when that happens ....... then there is the method i like to see when you get a great PR as a total curve ball/ surprise during market hours that brings in a ton of volume and makes it more appealing to traders since they are not worrying about the gap not to mention it gives new blood no time to do DD on the stock and expectation stay high

thats my view on when should a company release a PR