I agree with you and Monk about the site, Fogg. I also think ordering will mostly be through us....initially. The locations as Monk stated are much more important. Once people get a sampling, and like it, and become return customers looking for more, there lies the opportunity for the site to pick up sales. If people want it that bad, they'll Google it after trying it and stumble upon the site eventually. I'm more interested to see the additional pictures, promos and events they come up with and see if they can pull them off. An arm wrestling contest? Where? On camera? Invitations to a location?? That's big advertising. Let's see if they can actually pull that one off.