I wonder if those Major studio titles that are "being held close to the vest" will be released strategically after the Sony firmware update and the UltraFlix marketing/advertising campaign is off and running ... allow for the opportunity to secure more subscribers ... more subscribers = more revenue ... and it's all about the revenue.

Quote:

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UltraFlix Customer Acquisition
We are about to embark on a substantial marketing campaign to ensure that UltraFlix becomes a well-known brand name both with the consumers and the retail sales channel. We are working a variety of programs including UltraFlix gift cards being offered by many retail outlets. Look for our marketing campaign to kick off this quarter.

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*** Really looking forward to the Live 4K Streaming events (concerts, etc).
*** Really looking forward to the new original content coming too.