The only information I could find is from the pr. Here are a few quotes:

"The agreement calls for each party to receive securities of equal value in the other entity upon closed agreement. mCig, Inc. believes that partnering with Cafe Serendipity will be mutually beneficial to both companies through the doubling of branding and product awareness efforts."

"This presents a fantastic opportunity for mCig to distribute our growing product line via Cafe Serendipity's network and allows us to have a continued interest in the growth of this dynamic young company."

http://finance.yahoo.com/news/mcig-inc-forms-...00855.html