I was in the local deli today and was checking out the various energy drinks. While waiting for my Reuben, three people came in. One Red Bull, one Monster and a Venom went out of the fridge. I think it all tastes like crap, but it's so popular that throwing another one in there with a different ingredient, hemp, will provide the same type of impulse buying that takes place with these drinks. Helps that our can is pleasing to the eye and slick. I like the Venom can and ours has that type of sharpness.