Agreed- you have to look at the masses and the average investor risk tolerance which rarely falls below the s&p 500 or maybe the Russell 1000. We live in a world that promotes diversification and common interests.... We on this board are the 1%. We are the ones who will sit at the craps table down to 10 dollars and think we can walk away up 500. We are unique. To address an earlier point - it will be up to the institution but do not expect broad interest until this hits 5 dollars and has a track record that fundamental analysis can support.... It will be at least a year maybe more before common acceptance is realized. But if it cracks the Russell 3000 then all bets are off since many chase the indices....