Posted On: 01/30/2015 11:59:58 AM
Post# of 305
$SAMP ANALYSIS
a. Strengths. In terms of product strengths, The Pho House Dallas (PHD) has several distinct advantagesover its competitors. PHD’s menu will be “different”, with unheard of entrees. The atmosphere will beauthentic, with house and reggae music, Euro Asian costume and Vietnamese setting. Management’s extensive experience in Euro Asian cuisine will also be a strength for this venture.
b. Weaknesses. Constriction in this venture include pricing, ethnicity, and wage demands. Competition maypresent “differences” with lower prices, informal (less expensive) atmosphere, and national chainaffiliation. The worst threat that PHD will face is the indifference toward its theme. These weaknesses can be overcome with extensive planning and on target marketing efforts.
c. Opportunities. Dining out is becoming a regular occurrence in the Dallas area. Households dine out anaverage of 4 times per week (Texas Restaurant Association), and continue to seek different cuisines. PHDcan create a “niche” for its patrons, if properly executed. The addition of a lunch or dinner menu will also increase the opportunity to attract patrons. Catering to the casual dining market requires good service, excellent food, and a memorable environment.
a. Strengths. In terms of product strengths, The Pho House Dallas (PHD) has several distinct advantagesover its competitors. PHD’s menu will be “different”, with unheard of entrees. The atmosphere will beauthentic, with house and reggae music, Euro Asian costume and Vietnamese setting. Management’s extensive experience in Euro Asian cuisine will also be a strength for this venture.
b. Weaknesses. Constriction in this venture include pricing, ethnicity, and wage demands. Competition maypresent “differences” with lower prices, informal (less expensive) atmosphere, and national chainaffiliation. The worst threat that PHD will face is the indifference toward its theme. These weaknesses can be overcome with extensive planning and on target marketing efforts.
c. Opportunities. Dining out is becoming a regular occurrence in the Dallas area. Households dine out anaverage of 4 times per week (Texas Restaurant Association), and continue to seek different cuisines. PHDcan create a “niche” for its patrons, if properly executed. The addition of a lunch or dinner menu will also increase the opportunity to attract patrons. Catering to the casual dining market requires good service, excellent food, and a memorable environment.
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1️⃣I do not provide personal investment advice and I am not a qualified licensed investment advisor. I am an amateur investor.
2️⃣All information found here, including any ideas, opinions, views, predictions, forecasts, commentaries, suggestions, or stock picks, expressed or implied herein, are for informational, entertainment or educational purposes only and should not be construed as personal investment advice. While the information provided is believed to be accurate, it may include errors or inaccuracies.
3️⃣I will not and cannot be held liable for any actions you take as a result of anything you read here.
4️⃣Conduct your own due diligence, or consult a licensed financial advisor or broker before making any and all investment decisions. Any investments, trades, speculations, or decisions made on the basis of any information found on this site, expressed or implied herein, are committed at your own risk, financial or otherwise.
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