It seems that the problem is volume to me. The average volume is 2.7 mil a day which only equates to about 100K. There is just not very much interest at this time. What most of us forget is that 4K is not mainstream. Very few households have a 4K at this time. It is going to take time to generate the revenues and get exposure. Longs just have to be patient and wade through the crap while the profit takers make their pennies.