PNOW Designed to improve bookings and revenues as a 24/7 sales and marketing tool, FROL was positioned to be a much more cost effective and efficient booking engine than current service offerings. A fully customizable system, FROL increased occupancy and revenues in all of its test properties, on average by as much as 38% back in 2009. The new and improved version of FROL has been hinted to, “take it to the next level,” continued Mr. Pereira.

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