Exactly the reason I jumped all over this before 1.0 was out ! once i tried 1.0 I was good to add and go long . so 1.0 was skinny and longer than 2.0 and it worked but the coil was a vertical coil and if you shoved a brush in hard it would break it with ease so it was a short run. then 2.0 came out so i knew I was good to go long because the products were solid and pauls vision and actions were impressive. then vitacig, 2.5, billboards, swivel, ross, cheban ( still not sure what he has done ) and bam ( a tweet once a month ) then vitakit vita juice plus all the management he has hired. plus the recent moves in last 3 weeks. its amazing what paul has done since oct 2013. 16 months