I can't speak to the 300K figure but there are a lot of expenses. Executive salaries, market in general, Don Bailageron, the Time Square megatron, many small event sponsorships like the Seattle Music Awards, the Marani Speedboat, the rapper bus tour, attorneys fees, accountants, licensing fees, travel expenses to places like Brazil, salary and training for the 30 man sales force, costs with buying 36000 specially made bottles in France, taxes, payoffs, ....