Lajet- I totally agree content is a king here. If I were NTEK I would have add more machines to turn movies to 4 k. I think this is a bottleneck here. Secondly, sorry to say that people outside of investment community and families have not heard about UF. We need to bring this to messes. I dont care how many 4 k tv sold with installed UF. If people don't know about it, it would be another app.